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A century of style
Where it all
came from.
Every trend has a lineage. To dress with intention, it helps to know the story, so here's a fast, honest tour through 100 years of fashion.
Fashion never really disappears, it cycles. What feels brand new is almost always a remix of something that came before.
Understanding the eras below isn't about nostalgia. It's about recognising the building blocks, the silhouettes, the rebellions, the cultural shifts, that you're free to borrow, mix, and make your own today.
1920s
The LiberationHemlines rose and corsets fell. The flapper silhouette, dropped waists, loose shapes, fringe and beading, mirrored a new freedom for women. Coco Chanel introduced comfort and the little black dress; fashion became about movement, not restriction.
1930s–40s
Glamour & RationingHollywood defined elegance with bias-cut gowns and tailored sophistication. Then war reshaped everything: utility clothing, “make do and mend,” and practical silhouettes. Constraint bred ingenuity, and a lasting respect for craft.
1950s
The New LookDior's cinched waists and full skirts brought opulence back. The decade split into polished femininity and the first stirrings of youth rebellion, denim, leather jackets, and rock 'n' roll signalling that teenagers were now a style force of their own.
1960s
YouthquakeThe mini skirt, mod geometry, and bold space-age experimentation. Fashion got younger, brighter, and more democratic. The street, not the salon, started leading, and it never fully gave the lead back.
1970s
Self-ExpressionDisco glamour, bohemian flares, and the raw arrival of punk. Individuality became the point. From flowing silhouettes to ripped, DIY rebellion, the decade proved style could be a statement of identity and protest at once.
1980s
More Is MorePower suits, padded shoulders, bold colour and excess. Fashion mirrored ambition and confidence. Designer logos became status symbols, and hip-hop began shaping a streetwear vocabulary the world is still speaking today.
1990s
Minimalism & GrungeA backlash against ‘80s excess: minimalist tailoring on one side, grunge's flannel-and-Doc-Martens anti-fashion on the other. Supermodels ruled the runway while youth culture dressed down, the high/low tension that still defines style.
2000s
Logos & Fast FashionLow-rise everything, velour, and unapologetic logomania. Celebrity culture and the rise of fast fashion made trends move faster and cheaper than ever, for better and worse, democratising style while raising new questions about its cost.
2010s
The Streetwear EraHype drops, sneaker culture, and the collapse of the line between luxury and street. Social media turned everyone into a stylist and a critic. Athleisure went everywhere, and personal brand became as important as the clothes.
2020s
You Do YouNo single dominant trend, and that's the trend. Sustainability, thrifting, gender-fluid dressing, and a hundred microstyles coexisting at once. Today, the most fashionable thing you can do is look unmistakably like yourself. Which is exactly where Rogue comes in.
Your turn
A hundred years of ideas, yours to remix.
Take what you love from every era and build something only you could wear.